Lower Mainland & B.C. Interior

NorthernAllianceEquipment.com Privacy Policy

Type of website: Equipment Rentals
Effective date: 8th day of October, 2023

NorthernAllianceEquipment.com (the “Site”) is owned and operated by 1285609 BC Ltd dba Northern Alliance Equipment. 1285609 BC Ltd dba Northern Alliance Equipment can be contacted at:

(250) 981-3737
39455 Discovery Way Unit 121, Squamish, British Columbia, V8B 1C9

The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following:

  1. The personal data we will collect;
  2. Use of collected data;
  3. Who has access to the data collected;
  4. The rights of Site users and
  5. The Site’s cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.

By using our Site, users agree that they consent to the following:

  1. The conditions set out in this Privacy Policy and
  2. The collection, use, and retention of the data listed in this Privacy Policy.

Personal Data We Collect
We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect additional data beyond the data listed below without first notifying you.

Data Collected Automatically
When you visit and use our Site, we may automatically collect and store the following information:

  1. IP address;
  2. Location;
  3. Hardware and software details;
  4. Clicked links and
  5. Content viewed.

Data Collected in a Non-Automatic Way
We may also collect the following data when you perform certain functions on our Site:

  1. First and last name;
  2. Email address;
  3. Phone number;
  4. Address;
  5. Payment information;
  6. Auto-fill data; and
  7. Company Name.

This data may be collected using the following methods:

  1. Creating an account;
  2. Executing an Equipment Rental; and
  3. Providing payment information.

How We Use Personal Data
Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect automatically is used for the following purposes:

  1. Security; and
  2. Statistics.

The data we collect when the user performs certain functions may be used for the following purposes:

  1. Communication;
  2. Processing Equipment Rental Requests and
  3. Payment processing.

Who We Share Personal Data With
We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

Third Parties
We may share user data with the following third parties:

  1. Marketing agency;
  2. Related companies within our group; and
  3. Payment processor.

We may share the following user data with third parties:

  1. The user-submitted information.

We may share user data with third parties for the following purposes:

  1. Targeted advertising and marketing;
  2. Completing user requests and
  3. Payment processing.

Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given purpose.

Other Disclosures
We will not sell or share your data with other third parties except in the following cases:

  1. If the law requires it,
  2. If it is necessary for any legal proceeding,
  3. To prove or protect our legal rights and
  4. To buyers or potential buyers of this company if we seek to sell the company.

If you follow hyperlinks from our Site to another site, please note that we are not responsible for and have no control over their privacy policies and practices.

How Long We Store Personal Data
User data will be stored for Seven years.

You will be notified if your data is kept longer than this period.

How We Protect Your Personal Data
To protect your security, we use the most potent available browser encryption and store all our data on servers in secure facilities. All data is only accessible to our employees. Strict confidentiality agreements bind our employees, and a breach of this agreement would result in the employee’s termination.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, the risk of harm always remains. The Internet as a whole can be insecure at times, and therefore, we cannot guarantee the security of user data beyond what is reasonably practical.

International Data Transfers
We transfer user personal data to the following countries:

  1. United States.

When we transfer user personal data, we will protect that data as described in this Privacy Policy and comply with applicable legal requirements for transferring personal data internationally.

We do not knowingly collect or use personal data from children under 13 years of age. If we learn that we have collected personal data from a child under 13 years of age, the personal data will be deleted as soon as possible. If a child under 13 years of age has provided us with personal data, their parent or guardian may contact our privacy officer.

How to Access, Modify, Delete, or Challenge the Data Collected
If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to whom we disclosed your personal data, or if you would like your data to be deleted or modified in any way, please get in touch with our privacy officer here:

Andre Choquette
(604) 463-8203
11850 236th Street Maple Ridge, BC V4R 2E1

How to Opt-Out of Data Collection, Use or Disclosure
In addition to the method(s) described in the How to Access, Modify, Delete, or Challenge the Data Collected section, we provide the following specific opt-out methods for the forms of collection, use, or disclosure of your personal data:

  1. You can opt out of using your personal data for marketing purposes. You can opt-out by clicking “unsubscribe” at the bottom of any marketing email, updating your email preferences under “Your Account,” or contacting our office in written form.
  2. You can opt out of using your personal data for engagement purposes. You can opt out by notifying our company by Telephone, Email or Postal Mail.

Cookie Policy
A cookie is a small file stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also turn off cookies entirely in your internet browser, which may decrease the quality of your user experience.

We use the following types of cookies on our Site:

  1. Functional cookies
    Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your subsequent visits;
  2. Analytical cookies
    Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example, data on the content you access, how long you stay on our Site, etc;
  3. Targeting cookies
    Targeting cookies collects data on how you use the Site and your preferences. This allows us to personalize the information you see on our Site for you;
  4. Session cookies
    Session cookies are used to remember information entered while navigating our website.;
  5. Security cookies
    Session cookies are used to monitor and record your access data and are used in the security of our website. and
  6. Third-Party Cookies
    Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes:
    1. Monitor user preferences to tailor advertisements around their interests and
    2. Collect and record for use by our related companies within our group.

Additional Clauses
In the case of disagreement, the user of our website agrees that we may opt for binding mediation. If this binding mediation is selected, the cost for mediation shall be billed as an external expense, and we shall also have the option to choose the binding moderator.

This Privacy Policy may be amended from time to time to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy, we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.

Contact Information
If you have any questions, concerns or complaints, you can contact our privacy officer, Andre Choquette, at:

(604) 463-8203
11850 236th Street Maple Ridge, BC V4R 2E1